How to boost your authenticity using Whatsapp Business Status

Giuseppe Ruffo
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Achieving more sales on Whatsapp might have left you focused on Newsletters. Yet using Whatsapp Business Status might improve your customers relations even more and this is how.

Whatsapp Business Status or also called stories have a special reputation. This feature is really similar to Instagram stories, yet less popular and more limited when it comes to stickers, emojis and other design tools. This article will give you a quick idea of what to use Whatsapp Business Status for.

The Basics on Whatsapp Business Status

Whatsapp Business Status is one of many options to use for communicating with your audience. Unlike newsletters, the Whatsapp Business Status is only visible and accessible for 24 hours starting by the time it has been uploaded. Pictures, videos. links and text can be shared on Whatsapp Business Status. They do not pop up in your customers chat with you, but in the status section. Whatsapp Business Status is only visible for those, who actively click on it and are part of your contact list.

Applications scenarios for Whatsapp Business status

Whatsapp Business Status can be shared from Whatsapp Business Accounts. It is quite simple to using it on your private account. 500 million stories (same as status) are uploaded daily. So there is high acceptance of this channel of communication. Whatsapp Business Status is mostly used for intimate insights in the daily life of business owners or their employees to create the idea of customers taking part in the companyโ€™s journey.

This feature is really useful for smaller business to share:

๐Ÿ‘€ Behind-the-scenes-content

โ„น๏ธ General information

๐Ÿ“ฃ Deals, discounts, launches etc.

๐Ÿง Related quotes from famous folks

๐ŸŽฌ Catchy clips and photos

Customers love authenticity. It is less of an advantage, but more of an obligation. Therefore using Whatsapp Business status helps to satisfy the sensationalism of people. They gain more trust, Mere-Exposure-Effect kicks in and the relationship feels more exclusive and intimate for your customers. This is most likely going to:

๐Ÿš€ Increase your sales

๐Ÿ“ˆ Raise customers relations

๐Ÿ‘๏ธ Raise awareness about your existence

The content that you share in your Whatsapp Business Status needs to be planned out, but looks like it has been put together spontaneously.

Yet even though Whatsapp Business Status has great potential for smaller businesses, bigger ones might not get to use Whatsapp Business Status. This feature is only available for users of Whatsapp Business App Account, but not users of Whatsapp Business API. But Whatsapp API has some other very usable features. Do you want to learn more about it? Read our article Intro to Whatsapp Business Marketing and scroll down to Whatsapp API.


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Giuseppe Ruffo
Iโ€™ve been working in conversational tech space since 2018, and i am here to define new opportunities in this area with my customers. As an engineer, I am recognized for my problem-solving approach and translating that into good products for the tech team.

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