The most powerful Performance Marketing tool: WhatsApp Marketing

Giuseppe Ruffo
Twitter IconFacebook IconLinkedIn Icon

WhatsApp marketing is a digital marketing strategy that involves using the WhatsApp messaging app to reach and engage with customers. It is a popular marketing channel, particularly in countries where WhatsApp is widely used, such as India, Brazil, and Mexico. WhatsApp marketing has a number of advantages over other marketing channels, including high opening rates and high customer engagement.

🤯 One of the main advantages of WhatsApp marketing is its high opening rates. 🤯

According to studies, WhatsApp has opening rates of about 90%. They are significantly higher than the opening rates for email newsletters, which run at around 20%. This means that messages sent through WhatsApp are more likely to be seen and read by customers, making it an effective marketing channel.

💬 Another advantage of WhatsApp marketing is the high level of customer engagement it can generate. 💬

WhatsApp is a personal messaging app that is used by friends and family to communicate with each other. This personal touch can make messaging through WhatsApp feel more intimate and create a sense of trust between businesses and their customers. As a result, customers are more likely to engage with businesses through WhatsApp, making it an effective marketing channel for building strong customer relationships.

There are several ways in which businesses can use WhatsApp marketing to reach and engage with their customers. For example,

💰 businesses can send promotional messages and offers to their customers

💬 use automated messages to respond to common customer inquiries

📨 use bulk messaging to send updates and information to their customers.

WhatsApp marketing can also be used for customer support, allowing businesses to quickly and easily respond to customer inquiries and resolve issues.

Overall, WhatsApp marketing is a powerful digital marketing tool that allows businesses to reach their customers and engage in a personal and effective way. With its high opening rates and high level of customer engagement, it is an essential tool for businesses looking to build strong relationships with their customers.

Do you want to dive deeper into the benefits of Whatsapp Marketing?

Check out or article about Whatsapp Marketing for business.

Start Now, Your 10-Day Free Trail
Instagram IconLinkedIn Icon
Twitter IconFacebook Icon
Giuseppe Ruffo
I’ve been working in conversational tech space since 2018, and i am here to define new opportunities in this area with my customers. As an engineer, I am recognized for my problem-solving approach and translating that into good products for the tech team.

Take your marketing strategy to the next level

Lupiter is you go to solution to connect with your customers over instant messenger.